13 June 2025
In addition to being accountable for all aspects of the Procurement, Sales and Support functions for the range of “Leading Brands” we represent from Fortress, VTN, Rammer, Allu, Xcentric and Oil Quick, Mick will play a key role in supporting the leadership team with setting the strategic direction around the machine attachment business, identifying opportunities where we can expand our offering of “Leading Brands” alongside our service and support capabilities in line with our commitment to providing a “Leading Service” to our customers, suppliers and wider team.
Aidan McGeary, Managing Director, commented “Since entering the Machinery Attachments market, Mick has played a leading role in all aspects of the operation and as we look to further develop this area of the business and explore the many opportunities we see with the wider range of machines we offer for tools & attachments, Mick's passion and experience will play a key part in us making the important choices we will need to realise our ambitions for the future.”
Mick Reeve, commented, “I’m delighted to take on the new role at Blue Machinery (Central), as it represents a fantastic opportunity to strengthen relationships with our current suppliers, explore potential new partnerships, and drive growth across key accounts for sales, service, and hire - all alongside our existing dedicated team. It’s exciting times ahead.”
